The benefits of the Superior Taste Award

"Better taste means better sales"

1. The benefits

A commercial tool for your negotiations with retailers and wholesalers (B2B)

• Clear differentiating mark
• Independent and unbiased quality endorsement
• Powerful argument for the main buying criteria: taste

A communication instrument with consumers (B2C)

• Reassuring and distinctive label for optimal consumers buying guidance
• Widely recognized seal of approval for your packaging, documents, ads, website…

Massive media coverage

• iTQi communicates with 15.000 food and beverage journalists around the world and can target specific regions

Results of the tastings

• iTQi sensory analysis graph and report by the judges
  

2. Some examples of utilization of the Superior Taste Award

A good utilization of the Award results in sales increase and enhancement of your corporate image. Products are associated to the symbol of high European gastronomy and its best ambassadors : the Chefs and Sommeliers.

3. Participants

Large and small companies from around the world promote their food and beverage products with the Superior Taste Award, for example:

NewTree (Belgium), Kraft Foods, Bionade GmbH (Germany), Nestlé Waters (Switzerland), Délifrance Suisse s.a., The UB Group (India), Hain Celestial Group (USA), Bols Distilleries (Netherlands), Williamson Fine Teas (UK), Elais-Unilever (Greece), Fast Eurocafe s.a. (Spain), Destileria Serralles,Inc. (Puerto Rico), Beniotome Shuzo, K.K. (Japan), Asian Home Gourmet (Singapore), Mission Foods (UK), Natural Oils Chile S.A., Seagram India Pernod Ricard, SABMiller, Taylieli Olive and Olive Oil (Turkey), Appletiser (South Africa), Gidasa Sanbanci Gida Sanayi (Turkey), Hennig-Olsen (Norway), Carlsberg, Fage (Greece), 42 Below Ltd (New Zealand), Ziamese Sisters (Thailand), Acetaia Gran Deposito G.Giusti (Italy), Licorera de Caldas (Colombia), InBev.

See awarded products in 2007...