“I am very proud that Leffe Blonde received the 3 stars Superior Taste Award 3 years in a row. It is undoubtedly a reinforcement of InBev's image of quality on which we will capitalize”
- Ricardo Marques, Global Marketing Manager Leffe, InBev

“For our ice creams, taste is clearly THE distinctive selling argument. The Superior Taste Award is a seal of quality that fully fits into our strategy and helps us communicating more efficiently to our clients and partners”
- Paal Hennig-Olsen, Managing Director, Hennig-Olsen IS A/S, Norway

“Our Japanese customers like to know that our products have been praised by top European Sommeliers. The Superior Taste Award is a precious way to differentiate our products from competition”
- Shigeharu Asagiri, President, Kyodoshoji Co. Ltd., Coedo Brewery, Japan

“Since we put the Superior Taste Award label on our bottles, we have seen our sales increasing by more than 25%. This high recognition has clearly convinced new customers and dealers to buy our Fontalba water”
- Francesco Faranda, Managing Director, SIBAM S.P.A., Italy

“I have participated to iTQi’s Juries and found that the Evaluation Process is quite unique and professional. As Chefs, we are enthusiastic to bring our expertise to retailers and consumers in selecting tasty products”
- Michel Blanchet, President, Maîtres Cuisiniers de France

“With our 2006 and 2007 Superior Taste Awards, we have launched major advertising campaigns on TV, radio and in the Press. The echoes that we have received in Tunisia and abroad have been beyond our expectations”
- Zied Lazghab, Marketing Manager, Les Pâtes Warda, Tunisia

"We took the opportunity to participate at the contests of iTQi, have been awarded and have simultaneously received some suggestions by iTQi's Chefs for further improving the excellence of our products. After communicating our success we got a lot of attention and took a big step to strengthen the brand awareness of our jams"
- Norbert Münch, Franz Simmler GmbH + Co. KG, Germany

“We decided to have a range of our best own brand products tested by iTQi in order to independently benchmark their quality. We are now using the label on the packaging to further communicate with our clients. The Superior Taste Award is indeed a powerful marketing tool”
- Pascal Léglise, Quality Director, Carrefour