Welcome

Most food and drink manufacturers claim that their products have an excellent taste and are looking for convincing arguments to differentiate themselves from competition. They are also well aware that taste is the decisive buying factor for end-consumers.

The International Taste & Quality Institute, iTQi, Brussels , is the leading independent Chef- and Sommelier- based organization dedicated to judging, honouring and promoting superior tasting food and drink from around the world.

For its juries, iTQi works in close partnership with the 12 most prestigious European culinary institutions and the Association de la Sommellerie Internationale (ASI).

The Superior Taste Award granted by iTQi is a unique recognition used by many producers and distributors as a powerful marketing tool. It offers:

• A convincing and independent argument for business negotiations (B2B)
• A label clearly differentiating their products from competition (B2C)

In addition, iTQi provides:

• Detailed results of the tastings with comments and suggestions made by the judges
• Massive international media coverage of the Awards

Hundreds of small and large companies from more than 60 countries already benefit from the Superior Taste Award.